Basic information: 210*260mm, binding edition, 288 pages, English
List Price: US$49/copy Branding is not only an innovative presentation of design, but also a systematic project of branding culture inheritance.
Aiming at creative branding, Branding includes creativity institutions like Cornwell from Australia, HORT from Germany, Comunicacion Aldrich from Spain, Art Lebedev from Russia etc. They design the branding system for Armani, D&AD¡¢Kozminsky and other international brands. This book presents you with the design techniques, brand interpretation and commercial application, trying to reveal the secret of success of international brands.
Buy it here: http://www.sandu360.com/Publications/ArticleShow_en.asp?ArticleID=155
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